Parafield Airport Liquor Store (PALS)
Parafield Airport Liquor Store (affectionately known as PALS) is an innovative, unique and well stocked bottle shop in Parafield, South Australia. They are well known for their great customer service and extensive range of products.
Sam (the owner of PALS) and Jayme (the Operations Manager) are both passionate about their store and providing great customer service, so they wanted to ensure their website offered the same level of service and quality that customers experience in store.
PALS use H&L POS to manage their entire bricks & mortar store - with all the product data, stock levels and pricing centralised in H&L, it made sense to utilise this data in real time on the website so the website product information is always up to date and accurate.
Techmark worked with PALS to help them refine their data in H&L so that when the website pulls in the data from H&L it was categories and structured in a logical manner. And utilising every element of product data that we could, we were able to build sophisticated searching and filtering options so very specific pages could be generated. For example there is a page for Single Malt Scotch Whisky from the Islay Region or Cabernet Sauvignon from the Barossa Valley.
Once a customer places an order, their details are recorded in Zen Global (their Loyalty & Marketing software) and the order is then pushed into H&L POS ready for fulfillment and dispatching (this also decrements the stock on hand).
This level of integration has made the website a very seamless extension of the shop.